상세정보
학술지
Study on the User Adoption of a Convergent Evolved Technology, Mobile IPTV
- 발행일
- 201111
- 출처
- Journal of Convergence Information Technology, v.6 no.11, pp.1-11
- ISSN
- 1975-9320
- 출판사
- 차세대융합기술연구원(AICIT)
- 협약과제
- 10ZE1100, ETRI 연구역량 강화를 위한 R&D체계 구축 및 Seed형 기술개발을 위한 창의형 연구 사업, 현창희
- 초록
- Convergence has recently become a key word in all industries including telecommunications. The most noted case is the media and IT convergence in Korea. The reason for this is that broadcasting is under the influence of IT technology development, such as broadband, digitalized, and interactive trajectories. Mobile Internet Protocol Television (IPTV) is one of the converging technologies, which also includes mobile handsets and IPTV. Mobile IPTV will offer TV content via a mobile IP network such as WiMax or 4G all-IP[1]. It is important to forecast and understand new technology developments, because precise forecasting ensures the successful market entrance of new technologies. In the case of Mobile IPTV, a market study is more important because technology development to realize service will be completed in a few years.In this paper, we study mobile IPTV adoption using the suggested model, namely CE-TAM that evaluates convergent technology. We expect to get some implications; new adoption model for convergent evolved technology will be verified and managerial strategies of mobile IPTV will be set up.
- KSP 제안 키워드
- Adoption Model, All-IP, Converging technologies, IP networks, IT technology, Internet Protocol Television(IPTV), Internet protocol(IP), Key words, Market study, Mobile IP(MIP), Mobile internet protocol