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Journal Article Supporting Technology Commercialization for SMEs: A New Service Model to Support Idea Generation in the Product Development Process
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Authors
Heejin Choi, Jiyoun Lim, Jongjun You, Woonseob So, Jisung Jung
Issue Date
2016-09
Citation
Journal of Advanced Management Science, v.4, no.5, pp.420-425
ISSN
2168-0787
Publisher
JOAMS
Language
English
Type
Journal Article
DOI
https://dx.doi.org/10.12720/joams.4.5.420-425
Project Code
17ZV1200, ICT 강견기업 육성을 위한 맞춤형 기술·인력 지원, Kim Seo Kyun
Abstract
This study proposes a research model based on a Governmental initiative that aims to increase the success of commercialization for technology-oriented SMEs. It particularly focuses on supporting the identification and development of innovative product ideas. Although the success of a new product is dependent on the customers’ satisfaction, technology entrepreneurs often pay significantly less attention to their commercialization strategy as opposed to their technological innovation. This paper considers crowdsourcing as an effective method to overcome this. Based on this assumption, customers can aid the development of an idea for a new product through their own needs, ultimately driving successful commercialization. Furthermore, the paper provides some key insights to support small and medium sized firms and proposes a new service model with an open platform that facilitates crowdsourcing. It particularly focuses on the early stage of the new product development process, indicating how such a platform, with Governmental support, can be used in a variety of business areas.
KSP Keywords
Idea generation, New product development process, Open platform, Service Model, Supporting technology, Technology Commercialization, model-based, technological innovation