17ZV1200, ICT 강견기업 육성을 위한 맞춤형 기술·인력 지원,
Kim Seo Kyun
Abstract
This study proposes a research model based on a Governmental initiative that aims to increase the success of commercialization for technology-oriented SMEs. It particularly focuses on supporting the identification and development of innovative product ideas. Although the success of a new product is dependent on the customers’ satisfaction, technology entrepreneurs often pay significantly less attention to their commercialization strategy as opposed to their technological innovation. This paper considers crowdsourcing as an effective method to overcome this. Based on this assumption, customers can aid the development of an idea for a new product through their own needs, ultimately driving successful commercialization. Furthermore, the paper provides some key insights to support small and medium sized firms and proposes a new service model with an open platform that facilitates crowdsourcing. It particularly focuses on the early stage of the new product development process, indicating how such a platform, with Governmental support, can be used in a variety of business areas.
KSP Keywords
Idea generation, New product development process, Open platform, Service Model, Supporting technology, Technology Commercialization, model-based, technological innovation
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J. Kim et. al, "Trends in Lightweight Kernel for Many core Based High-Performance Computing", Electronics and Telecommunications Trends. Vol. 32, No. 4, 2017, KOGL Type 4: Source Indication + Commercial Use Prohibition + Change Prohibition
J. Sim et.al, “the Fourth Industrial Revolution and ICT – IDX Strategy for leading the Fourth Industrial Revolution”, ETRI Insight, 2017, KOGL Type 4: Source Indication + Commercial Use Prohibition + Change Prohibition
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