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학술대회 Implementation of Product-oriented Omni Channel Technology Using Multi-modal Information
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오원근, 이승재, 이근동, 정다운, 손형관, 고종국
International Conference on Information and Communication Technology Convergence (ICTC) 2017, pp.297-301
17HS3200, 온-오프라인에서의 콘텐츠 비주얼 브라우징 기술 개발, 이승재
The development of the Internet and the emergence of smart devices have brought about significant changes in the existing shopping structure and shopping patterns, and have resulted in notable qualitative growth and development in everyday life of consumers. In particular, the shopping structure is changing in the form of an Omni Channel to maximize customer's purchase experience. However, since Omni Channel is focused on maximizing customer's purchase experience, there is a lack of product information (price, refund policy, shipping information, location of supply store, etc.) per channel. As a result, it takes a long time until the final purchase decision is made. Similarly, from the viewpoint of distributors, there is a lack of consistency of product information in the distribution process, such as the expiration date of the product, inventory management. In this paper, we propose a solution to solve the problems of existing 'Customer-oriented Omni Channel' by using multimedia (image and voice) identification technology and to provide consumers and distributors with sufficient and consistent information for purchase and management of products.
KSP 제안 키워드
Customer-oriented, Distribution process, Expiration Date, Growth and development, Identification technology, Inventory Management, Long Time, Modal information, Multi-modal, Product information, Product-oriented