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모바일 RPG 장르의 공통 행동 지표기반 게이머 유형 분류
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- Issue Date
- 2017-06
- Citation
- 대한전자공학회 종합 학술 대회 (하계) 2017, pp.1229-1232
- Publisher
- 대한전자공학회
- Language
- Korean
- Type
- Conference Paper
- Abstract
- Mobile game industry is increasingly growing, especially in the form of F2P game. F2P game has a variety of revenue sources, and the most important one of them is in-app purchase. Accordingly, it is necessary for game managers to analyze the behavior of users. However, as the complexity of game log data increases, there is need to refine the behavioral data into simpler form. In this paper, we introduce the method that simplifies player behavioral data with common behavioral index and clusters players according to their attributes.
- KSP Keywords
- Game industry, Log data, Mobile Game, behavioral data