최근 국내에서 IP 를 기반으로 방송 미디어 콘텐츠를 전송하는 UHD 기반 지상파 방송 서비스가 시작되고, 새로운 방송 환경의 조성으로 기존에는 적용이 어렵던 방송망과 브로드밴드 망을 동시 사용하는 하이브리드 방송 서비스가 등장하였다. 지상파 UHDTV 송수신정합의 서비스 시그널링 파트에서 제공되는 서비스 간 연결 정보를 이용하여 IBB 표준에 따라 TV 로 시청하던 방송 서비스를 개인용 스마트기기와 연계하여 브로드밴드 망을 통해 제공받을 수 있는 새로운 유형의 콘텐츠 소비가 가능해졌다. 이에 본 논문에서는 지상파 UHD 서비스와 IBB 서비스, 연계할 수 있는 개인용 스마트기기 등 여러 요소를 고려한 지상파 UHD 하이브리드 방송 시나리오를 가정하고 이 때 필요한 IBB 서비스 모델을 제안하고 분석한다.
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