초고속인터넷과 이동통신을 중심으로 글로벌 통신시장을 주도해온 국내 IT 산업은 2000년대 중반 이후 기존 서비스는 시장 성숙기에 진입하였으며, 와이브로와 DMB, IPTV를 중심으로 신규 서비스의 글로벌 선도가 두드러지고 있다. 전환기적 특징이 완연한 국내 IT 산업은 신규 고객확보와 자사 고객유지, 타사 고객유치를 위한 사업자간 경쟁이 치열하게 전개되고 있으며, 수익성 증대를 위한 결합 서비스 출시가 확대되고 신규 시장창출을 위한 방송통신 융합 서비스가 등장하고 있다. 전환과 변화, 혁신, 융합으로 대표되는 국내 통신 서비스 및 방송통신 융합 시장을 체계적으로 분석하고 이를 기반으로 변화의 방향을 전망하는 것은 통신사업자의 비즈니스 전략뿐만 아니라 산업구조에 대한 이해를 증진시켜 정책방향 설정에 유용하게 된다. 이에 본 고에서는 국내 대표적인 유무선 통신 서비스와 방송통신 융합 서비스를 대상으로 가입과 경쟁 추세를 중심으로 실제 자료를 통한 분석과 전망을 하였으며, 결론으로 국내 시장 활성화 방향을 제시하였다.
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