OLED TV는 능동형 유기발광다이오드(AMOLED) 패널을 장착한 TV로 두께가 LCD TV의 10분의 1에 불과하고 소비전력도 크게 절감되며, 응답 속도도 LCD TV에 비해 1,000배 이상 빠르고 잔상이 거의 없어 깨끗한 영상을 구현할 수 있다. 이러한 장점 때문에 OLED TV가 기존의 LCD TV나 LED TV를 대체할 차세대 TV로 부상하자 삼성, LG, 소니, 파나소닉, 도시바 등 국내외 업체들이 개발에 매진하고 있다. 지금까지는 대면적화의 한계, 비싼 생산 원가 때문에 상용화가 부진하였으나 대형 패널을 대규모로 양산한다면 충분히 LCD 와 경쟁할 수 있어 2012년 이후 OLED TV의 상용화가 본격화되어 3DTV 와 스마트TV 이후의 글로벌 TV 트렌드를 주도할 것으로 전망된다.
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