모바일 증강현실(Mobile Augmented Reality: MAR)은 모바일 기기를 기반으로, 언제 어디서나 내가 보는 물체, 내가 속한 환경에 대한 정보를 실사에 자연스럽게 겹쳐진 영상을 통해 얻어진 기술이다. 즉, 스마트폰 내장 카메라로 사람이나 건물, 그림 등을 비추면 이와 관련된 이미지나 정보를 3D 가상현실 형식으로 겹쳐 보여주는 기술을 말한다. 기존의 텍스트 기반 검색을 스마트폰에서 실행하려면 문자를 입력하기 어렵고, 원하는 검색 결과를 얻기도 힘들 뿐만 아니라 검색 결과 목록에서 원하는 내용을 선택하기도 쉽지 않다. 모바일 증강현실은 이같은 문제를 직관적으로 해결해 주는 최상의 기술로서 유망한 킬러 애플리케이션으로 부상하고 있다.
KSP Keywords
Augmented reality(AR), mobile augmented reality
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