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Journal Article Expectations Gap, Anticipated Regret, and Behavior Intention in the Context of Rapid Technology Evolvement
Cited 12 time in scopus Share share facebook twitter linkedin kakaostory
Authors
Youngwook Ha
Issue Date
2018-03
Citation
Industrial Management & Data Systems, v.118, no.3, pp.606-617
ISSN
0263-5577
Publisher
Emerald Group
Language
English
Type
Journal Article
DOI
https://dx.doi.org/10.1108/IMDS-02-2017-0045
Abstract
Purpose: The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology. Design/methodology/approach: The study extends the regret theory to establish a structural model of expectations gap, anticipated regret, and behavior intention. Next, it conducts an online survey on the potential users of intelligent closed circuit television for home use. Findings: The expected benefit of the current system is not only a direct precedence factor for consumer behavior, but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior. Originality/value: Regret is an interesting emotion that could have significant impact on consumers?? adoption/purchasing behaviors. While there are some studies in the IS literature on regret, it is still understudied. This study analyzes the characteristics of IT products with rapid technological change in terms of consumers?? regret.
KSP Keywords
Closed Circuit Television(CCTV), Consumer behavior, IS literature, Online surveys, Potential Users, Regret theory, Structural model, behavior intention, new technology, technological change