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학술지 Expectations Gap, Anticipated Regret, and Behavior Intention in the Context of Rapid Technology Evolvement
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저자
하영욱
발행일
201803
출처
Industrial Management & Data Systems, v.118 no.3, pp.606-617
ISSN
0263-5577
출판사
Emerald Group
DOI
https://dx.doi.org/10.1108/IMDS-02-2017-0045
협약과제
18ZE1100, ICT R&D 경쟁력 제고를 위한 기술경제 및 표준화 연구, 한성수
초록
Purpose: The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology. Design/methodology/approach: The study extends the regret theory to establish a structural model of expectations gap, anticipated regret, and behavior intention. Next, it conducts an online survey on the potential users of intelligent closed circuit television for home use. Findings: The expected benefit of the current system is not only a direct precedence factor for consumer behavior, but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior. Originality/value: Regret is an interesting emotion that could have significant impact on consumers?? adoption/purchasing behaviors. While there are some studies in the IS literature on regret, it is still understudied. This study analyzes the characteristics of IT products with rapid technological change in terms of consumers?? regret.
KSP 제안 키워드
Behavior Intention, Closed Circuit Television(CCTV), Consumer behavior, IS literature, Potential Users, Regret theory, Structural model, new technology, online survey, technological change