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Conference Paper
Implementation of Targeted Advertisement Services on ATSC 3.0 Runtime Environment
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- Authors
- Hyun-Jeong Yim, Soonchoul Kim, Sung Ik Park, Namho Hur, Heung Mook Kim
- Issue Date
- 2019-06
- Citation
- International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB) 2019, pp.1-2
- Publisher
- IEEE
- Language
- English
- Type
- Conference Paper
- Abstract
- In this paper, we present an application service platform for targeted advertisement in ATSC 3.0. The implemented platform is fully compatible with ATSC 3.0 standards and comprises three parts: a transport system, a receiving system, and an application. The laboratory test results show that advertisement contents were successfully delivered in real-time and non-real-time over both broadcast and broadband networks. Personalized client-side advertisement switching was also performed based on application in ATSC 3.0 runtime environment.
- KSP Keywords
- ATSC 3.0, Runtime environment, application services, broadband network, laboratory test, non-real-time, receiving system, service platform, transport system