상세정보
학술대회
Implementation of Targeted Advertisement Services on ATSC 3.0 Runtime Environment
- 발행일
- 201906
- 출처
- International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB) 2019, pp.1-2
- 협약과제
- 19HR2400, 초고품질 UHD (UHQ) 전송 기술 개발, 허남호
- 초록
- In this paper, we present an application service platform for targeted advertisement in ATSC 3.0. The implemented platform is fully compatible with ATSC 3.0 standards and comprises three parts: a transport system, a receiving system, and an application. The laboratory test results show that advertisement contents were successfully delivered in real-time and non-real-time over both broadcast and broadband networks. Personalized client-side advertisement switching was also performed based on application in ATSC 3.0 runtime environment.
- KSP 제안 키워드
- ATSC 3.0, Broadband networks, Laboratory test, Receiving system, Runtime Environment, application services, non-Real-Time(nRT), service platform, transport system