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Conference Paper Implementation of Targeted Advertisement Services on ATSC 3.0 Runtime Environment
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Authors
Hyun-Jeong Yim, Soonchoul Kim, Sung Ik Park, Namho Hur, Heung Mook Kim
Issue Date
2019-06
Citation
International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB) 2019, pp.1-2
Publisher
IEEE
Language
English
Type
Conference Paper
DOI
https://dx.doi.org/10.1109/BMSB47279.2019.8971863
Abstract
In this paper, we present an application service platform for targeted advertisement in ATSC 3.0. The implemented platform is fully compatible with ATSC 3.0 standards and comprises three parts: a transport system, a receiving system, and an application. The laboratory test results show that advertisement contents were successfully delivered in real-time and non-real-time over both broadcast and broadband networks. Personalized client-side advertisement switching was also performed based on application in ATSC 3.0 runtime environment.
KSP Keywords
ATSC 3.0, Runtime environment, application services, broadband network, laboratory test, non-real-time, receiving system, service platform, transport system