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Conference Paper Player Behavior Analysis for Validation of Mobile Game Update Effectiveness
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Authors
Si-Hwan Jang, Seong-Il Yang
Issue Date
2019-10
Citation
International Conference on Information and Communication Technology Convergence (ICTC) 2019, pp.661-663
Language
English
Type
Conference Paper
DOI
https://dx.doi.org/10.1109/ICTC46691.2019.8939920
Project Code
19CS1700, Development of Intelligent Game Service Platform based on Meta-Play Analysis, Yang Seong Il
Abstract
Most current mobile games adopt F2P revenue model. In this case, game update such as patch or event is important in increasing the revenue, and it usually generates environmental change. Once the actual effect of this environmental change on players is measured, it can be helpful to plan future updates. In this paper, we propose the various approach to validate the effectiveness of conducted game update.
KSP Keywords
Behavior analysis, Environmental change, Mobile Game, Player behavior, revenue model