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Conference Paper
Player Behavior Analysis for Validation of Mobile Game Update Effectiveness
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- Authors
- Si-Hwan Jang, Seong-Il Yang
- Issue Date
- 2019-10
- Citation
- International Conference on Information and Communication Technology Convergence (ICTC) 2019, pp.661-663
- Language
- English
- Type
- Conference Paper
- Project Code
- 19CS1700, Development of Intelligent Game Service Platform based on Meta-Play Analysis, Yang Seong Il
- Abstract
- Most current mobile games adopt F2P revenue model. In this case, game update such as patch or event is important in increasing the revenue, and it usually generates environmental change. Once the actual effect of this environmental change on players is measured, it can be helpful to plan future updates. In this paper, we propose the various approach to validate the effectiveness of conducted game update.
- KSP Keywords
- Behavior analysis, Environmental change, Mobile Game, Player behavior, revenue model