상세정보
학술대회
Player Behavior Analysis for Validation of Mobile Game Update Effectiveness
- 발행일
- 201910
- 출처
- International Conference on Information and Communication Technology Convergence (ICTC) 2019, pp.661-663
- 협약과제
- 19CS1700, 메타 플레이 인식 기반 지능형 게임 서비스 플랫폼 개발, 양성일
- 초록
- Most current mobile games adopt F2P revenue model. In this case, game update such as patch or event is important in increasing the revenue, and it usually generates environmental change. Once the actual effect of this environmental change on players is measured, it can be helpful to plan future updates. In this paper, we propose the various approach to validate the effectiveness of conducted game update.
- KSP 제안 키워드
- Behavior analysis, Environmental change, Mobile Game, Player behavior, revenue model