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학술대회 Player Behavior Analysis for Validation of Mobile Game Update Effectiveness
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저자
장시환, 양성일
발행일
201910
출처
International Conference on Information and Communication Technology Convergence (ICTC) 2019, pp.661-663
DOI
https://dx.doi.org/10.1109/ICTC46691.2019.8939920
협약과제
19CS1700, 메타 플레이 인식 기반 지능형 게임 서비스 플랫폼 개발, 양성일
초록
Most current mobile games adopt F2P revenue model. In this case, game update such as patch or event is important in increasing the revenue, and it usually generates environmental change. Once the actual effect of this environmental change on players is measured, it can be helpful to plan future updates. In this paper, we propose the various approach to validate the effectiveness of conducted game update.
KSP 제안 키워드
Behavior analysis, Environmental change, Mobile Game, Player behavior, revenue model