AI washing! 요즘 마켓팅 분야에서 많이 사용되는 용어이다. 모든 기업들이 제품 및 회사 브랜드 이미지에 인공지능 기술의 옷을 입힌다는 의미이다. 디바이스, 네트워크, 서비스 플랫폼, 응용 서비스에 이르는 ICT 기술 영역 전반에 걸쳐서 인공지능 기술의 활용은 빠른 속도로 진행되고 있다. 인공지능과 기존 산업의 융합은 기존 산업의 지능화 및 효율화, 또한 이를 기반으로 건강과 의료, 주거, 통신, 교통, 식생활에 이르는 인류사회 전반의 영역에 걸친 혁신을 만들어내고 있다. 기술적 혁신과 병행하여, 인공지능이 이끌어내는 혁신이 대다수 사용자의 권익을 보호하고, 궁극적으로 인간 존엄에 위기를 초래하지 않도록 하는 연구 및 정책 수립 노력들도 함께 진행되고 있다. 본 고에서는 인공지능 관련한 최근 기술 동향과 특허 동향을 살펴볼 것이다. 이를 통해서, 인공지능 기술 개발 및 사업화를 추진함에 있어서 전략적으로 지식재산권을 확보하고, 성공적으로 사업화를 추진할 수 있도록 도움을 주고자 한다.
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