자동차의 전기차로의 전환과 더불어 IT 기술이 접목된 자율주행기술이 빠르게 발전하고 있으며, 현대기아자동차 그룹을 비롯한 글로벌 완성차 제조사 및 애플, LG 등과 같은 IT 제조사간에 완성도 높은 자율주행차 개발에 치열한 경쟁이 이루어지고 있다. 특히 사람의 개입이 거의 없는 4단계 이상의 자율주행 기술이 적용된 자율주행차는 운전석이 없는 등 기존과는 매우 다른 실내 구조를 가질 것으로 예상되며, 사람에게 움직이는 생활공간을 제공할 것으로 기대된다. 이와 같은 자율주행차 내의 미디어 소비는 고화질 미디어를 대형 화면으로 볼 것으로 예상되며, 지상파 TV 방송은 미디어를 단방향으로 대용량 전송하는데 유리하여 자율주행차를 대상으로 미디어 서비스에 적용성이 높을 것으로 기대된다. 본 논문은 이러한 미래 자율주행차가 제공하는 움직이는 생활공간에서 TV를 시청하는 ‘이동TV’를 염두에 두고, 현재의 4K-UHDTV 시대 및 미래의 8K/Post-8K 시대의 비용 효과적인 지상파 TV 방송망 기술을 소개한다.
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