본 연구는 생성형 AI(Generative AI)를 활용한 문화·예술 창작에서 창의성의 구성 요소를 탐구하고, 창의성을 평가하는 방법을 분석하였다. 특히, 생성형 AI와 인간의 협업이 예술 창작에서 창의성 평가에 어떤 영향을 미치는지 규명하고, 그 평가 기준의 차이를 분석하여창의성의 본질에 대한 심도 있는 논의를 제공하고자 하였다. 전문가 심층 인터뷰를 거쳐 창의성 평가지표를 함께 논의하고 대표적인 미술 작품 5점에 대해 LLM 평가 실험과 텍스트 분석을 단계적으로 수행하였다. 이를 위해 GPT-4를 활용하여 프롬프트 유형에 따른 창의성 평가 실험을 진행하였다. 연구 결과, 생성형 AI는 창의성 평가에서 유용성을 증진시키는 반면, 평가의 다양성을 축소시킬 가능성도확인되었다. 본 연구는 생성형 AI 기술의 발전에 따라 창의성 평가의 새로운 기준을 정립하는 데 중요한 기여를 할 것으로 기대된다.
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