가상과 현실이 융합된 집합적 공유 공간을 제공하는 소셜 메타버스(Social Metaverse)에서 사용자들은 다양한 상호작용과 감정적 교류를 통해 사회·문화·경제 활동을 지속할 수 있다. 음성/텍스트 대화, 아바타 제스처 등을 통한 디지털 상호작용 과정에서의 사용자 감정은 메타버스 내 사용자의 정서적·행동적 측면과 타인과의 상호작용에 영향을 미치게 된다. 본 논문에서는 소셜 메타버스에서 사용자가 느끼는 감정 중에서 질투에 대해 탐색하고 디지털 질투의 유발 요인과 측정·분석 방법에 대해 논의한다. 본 연구에서는 현실세계에서의 질투와 온라인상에서 발생하는 디지털 질투에 관한 문헌 연구를 바탕으로, 질투를 인지적, 정서적, 행동적 영역에서 분석하고, 이를 측정할 수 있는 다섯 가지 연구방법론을 제시하였다. 이러한 접근은 메타버스 환경에서 발생하는 질투 현상을 보다 체계적이고 종합적으로 연구할 수 있는 기반을 제공하는 한편, 질투 외에도 다양한 감정에 대한 후속 연구의 가능성을 보였다.
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