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Detail
Journal Article
Analysis of Factors Influencing Public Acceptance of Air Taxis in South Korea
- Authors
- Ansun Park, Seungmin Lee
- Issue Date
- 2024-10
- Citation
- Journal of Advanced Transportation, v.2024, pp.1-16
- ISSN
- 0197-6729
- Publisher
- Hindawi Limited
- Language
- English
- Type
- Journal Article
- Abstract
- Air taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implementation, we investigate the factors influencing public acceptance of air taxis. This study distinguishes itself from previous research in three key aspects. First, it introduces a novel classification of the factors into individual and societal dimensions. Second, it is among the first to apply a value-based adoption model to understand the intention to adopt air taxis, including UAM. Third, it uniquely considers the Korean perspective, unlike most existing studies that focus on Western cultural contexts. To identify the consumers’ perceptions, we conducted interviews with experts and surveyed a sample of 1,000 members of the general public in Korea. Our findings suggest that perceived value for society, as well as perceived value for individual users, significantly influences adoption intention. We discuss both academic insights and practical implications for policy and industry, supporting the commercialization of Korean UAM (K-UAM) promoted by the Korean government.
- KSP Keywords
- Adoption Model, Analysis of factors, Environmental pollution, Key aspects, Perceived value, Public acceptance, Societal challenges, South Korea, Traffic congestion, Urban air, intention to adopt
This work is distributed under the term of Creative Commons License (CCL)
(CC BY)
(CC BY)
