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Conference Paper
Development of Advertising Postal System based on Temporal and Spatial Mining Techniques
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- Authors
- Heon Gyu Lee, Dong Il Na, Yong Hoon Choi
- Issue Date
- 2011-12
- Citation
- International Conference on Internet (ICONI) 2011, pp.333-338
- Language
- English
- Type
- Conference Paper
- Abstract
- Advertising postal system converged with existing postal service and data mining techniques has been developed to activate advertising service and conduct marketing campaign efficiently. In order to select target or potential customers accurately, this system provides purchase propensity information using sequential, cyclic patterns and lifestyle information through clustering technique. It is possible for corporate mailer to perform customer oriented marketing campaign with the advertising postal system as well as one-stop service including target customer selection, mail production, and delivery request.
- KSP Keywords
- Clustering Technique, Data mining(DM), Spatial Mining, cyclic patterns, data mining techniques