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Conference Paper
Examining Consumer Preferences for Mobile Devices to Read Digital Content for the Diffusion of Ubiquitous Learning in Higher Education
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- Authors
- Hyeong Jik Lee, Won Bin Lee, Soo Cheon Kweon
- Issue Date
- 2011-12
- Citation
- International Conference on U- and E-Service, Science and Technology (UNESST) 2011 (CCIS 264), v.264, pp.324-331
- Publisher
- Springer
- Language
- English
- Type
- Conference Paper
- Abstract
- We empirically investigate consumer preferences for mobile devices to read digital textbooks and other educational content for the diffusion of ubiquitous learning in higher education by a conjoint method. The results show that current forms of tablet PCs (also called smart pads) might not be suitable for an education device in terms of screen size and type of platform. Thus, policy makers need to consider developing educational mobile devices for the successful diffusion of ubiquitous learning in the long term. © 2011 Springer-Verlag.
- KSP Keywords
- Consumer preferences, Digital content, Digital textbook, Educational content, Mobile devices, Smart pads, Tablet PC, higher education, screen size, ubiquitous learning