LBS(Location Based Services; 위치기반 서비스)는 통신망이나 GPS 등을 통해 얻은 위치 정보를 바탕으로 여러 가지 서비스를 제공하는 콘텐츠이다. 사용자는 스마트폰 등 모바일 기기를 통해 현재 위치한 장소를 기반으로 각종 교통, 날씨, 상점, 편의시설 등 다양한 정보를 실시간으로 얻을 수 있다. 또 지리정보시스템(GIS) 또는 지능형교통시스템(ITS)과 관련을 맺고 있으며, 와이파이(Wi-Fi)를 활용한 위치기반 서비스를 시작으로 모바일 시대의 유망한 서비스로 각광받고 있다. 처음 군사용으로 출발한 LBS는 그 효용성이 입증되면서 교통ㆍ치안 등 공공부문에서 널리 활용되고 있다. 최근 들어 스마트폰이 급격히 확산되고 증강현실 기술이 발전하면서 콘텐츠의 활용이 증가하고 있다.
KSP Keywords
IEEE 802.11(Wi-Fi), Location-Based Services
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