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Journal Article
우편서비스에서 gCRM 적용방안에 관한 연구
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- Issue Date
- 2012-03
- Citation
- 산업공학, v.25, no.1, pp.142-152
- ISSN
- 1225-0996
- Publisher
- 대한산업공학회
- Language
- Korean
- Type
- Journal Article
- Abstract
- Recently, the postal service encounters the various changes in the overall mail environment including the reduction of letter volume, keen competition of the private parcel service and EMS, diversification of customers’ demand and etc. In this environment, Korea Post is considering new concept of postal service in order to provide the mail service based on informatization and automation to a client and secures the predominance in competition. We analyze the current environment of postal service for applying the gCRM (Geographic Customer Relationship Management). We propose some possible application fields and present an efficient phased application plan for each field.
- KSP Keywords
- Application fields, customer relationship management(CRM)