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Detail
Registered METHOD AND APPARATUS OF INTERACTIVE ADVERTISING SERVICE IN DIGITAL BROADCAST SYSTEM
- Inventors
- Kyeong-Soo Han, Hyun Eun Hee, Han Kyu Lee, Hong Jin Woo
- Application No.
- 13584908 (2012.08.14)
- Publication No.
- 20130205333 (2013.08.08)
- Registration No.
- 8813131 (2014.08.19)
- Country
- UNITED STATES
- Project Code
- 11PR5300, Development of Beyond Smart TV Technology, Hong Jin Woo
- Abstract
- A method and an apparatus of interactive advertising service are provided. The method includes: receiving first advertising contents from a broadcasting advertisement platform; displaying broadcasting according to the first advertising contents on the overall screen together with at least one second advertisement contents interactive indicator indicating that the first advertising contents are linked with second advertising contents; receiving indicated information triggering at least one second advertising contents interactive indicator from an input device; receiving the second advertising contents indicated by the at least one second advertising contents interactive indicator from the broadcasting advertisement platform; and displaying broadcasting according to the second advertisement contents. According to an exemplary embodiment of the present invention, it is possible to introduce opportunity of goods information acquisition and purchasing behaviors distributed to media other than broadcasting into a smart TV while improving concentration for advertisements in bidirectional digital broadcast.
- KSP Keywords
- Input Device, Interactive advertising, information acquisition, smart TV
- Family
| Status | Patent | Country | KIPRIS |
|---|---|---|---|
| Registered | METHOD AND APPARATUS OF INTERACTIVE ADVERTISING SERVICE IN DIGITAL BROADCAST SYSTEM | KOREA | KIPRIS |