상세정보
등록 디지털 방송 시스템에서 연동형 광고의 서비스 방법 및 장치
- 출원번호
- 13584908 (2012.08.14)
- 공개번호
- 20130205333 (2013.08.08)
- 등록번호
- 8813131 (2014.08.19)
- 출원국
- 미국
- 협약과제
- 11PR5300, Beyond 스마트 TV 기술 개발, 홍진우
- 초록
- A method and an apparatus of interactive advertising service are provided. The method includes: receiving first advertising contents from a broadcasting advertisement platform; displaying broadcasting according to the first advertising contents on the overall screen together with at least one second advertisement contents interactive indicator indicating that the first advertising contents are linked with second advertising contents; receiving indicated information triggering at least one second advertising contents interactive indicator from an input device; receiving the second advertising contents indicated by the at least one second advertising contents interactive indicator from the broadcasting advertisement platform; and displaying broadcasting according to the second advertisement contents. According to an exemplary embodiment of the present invention, it is possible to introduce opportunity of goods information acquisition and purchasing behaviors distributed to media other than broadcasting into a smart TV while improving concentration for advertisements in bidirectional digital broadcast.
- 패밀리
| 구분 | 특허 | 출원국 | KIPRIS |
|---|---|---|---|
| 등록 | 디지털 방송 시스템에서 연동형 광고의 서비스 방법 및 장치 | 대한민국 | KIPRIS |