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Registered Analysis method and system for audience rating and advertisement effects based on viewing behavior recognition
이미지 확대
Analysis method and system for audience rating and advertisement effects based on viewing behavior recognition
- Inventors
- Cheonin Oh, Han Kyu Lee, Jeong Young Ho, Hong Jin Woo
- Application No.
- 13871635 (2013.04.26)
- Publication No.
- 20140053173 (2014.02.20)
- Registration No.
- 8887186 (2014.11.11)
- Country
- UNITED STATES
- Project Code
- 12PR1300, Development of Beyond Smart TV Technology, Hong Jin Woo
- Abstract
- Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.
- KSP Keywords
- Analysis method, Collecting data, behavior recognition, image recognition, measurement device, viewing behavior
- Family
| Status | Patent | Country | KIPRIS |
|---|---|---|---|
| Registered | METHOD AND SYSTEM FOR AUDIENCE RATING AND ADVERTISEMENT EFFECTS BASED ON VIEWING BEHAVIOR RECOGNITION | KOREA |