휴대인터넷의 시장 형성 단계부터 유망 시장으로 기업 시장에 대한 잠재력이 부각되고 있다. 기업 시장 환경에서 내부의 정보 시스템과 유무선 인터넷은 휴대인터넷을 통하여 외부에서 편리하게 이용하는 것이 가능하며 이는 영업이나 고객관리, 재고 및 물류관리에서 효율성과 생산성을 강화해 줄 것으로 기대되고 있다. 본 고에서는 휴대인터넷의 기업 시장에 대한 수요를 전망하고 시장 개발을 위한 비즈니스 방향을 제시하고자 하였다. 이를 위하여 일반직원과 영업직원을 대상으로 정성조사(FGI)와 수도권 소재 직원 50인 이상의 300개 기업을 대상으로 설문조사를 수행하였으며, 조사결과를 바탕으로 휴대인터넷 잠재적 이용 의향과 이용 행태를 분석하고 비즈니스 전개 방향을 중심으로 시사점을 제시하였다.
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