본 논문에서는 생성형 인공지능에 의한 콘텐츠 저작 환경의 변화에 대해 살펴보고 이에 따른 유통 환경의 변화를 예측해 보고자 한다. 생성형 인공지능은 사용자 입력과 유사한 혹은 새로운 출력 결과물을 생성한다. 초거대 인공지능 인프라에 의해 생성형 인공지능도 멀티모달의 복잡 지능을 갖는 형태로 진화하고 있다. 생성형 인공지능 도구를 이용하면 콘텐츠 저작의 생산성이 향상과 유통 환경의 잠재적인 변화를 이끌 수 있으나 콘텐츠 산업 분야의 전반에 사회적인 부작용을 초래할 수도 있다. 따라서, 본 논문에서는 디지털 아우라의 재발견을 바탕으로 콘텐츠 분야 산업발전과 지속가능한 생태계를 위해 전략적 핵심 쟁점을 모색한다.
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